Case Study - Cadbury World

Birmingham Cash Registers improves efficiency of services at Cadbury World

In October 2009, Cadbury World identified a problem with its self-service style restaurant.

There were two cash registers, on separate counters to receive payment. A high percentage of payments were by bank card, and these payments were taken on a separate older style card reader, with a slow connection. It was taking 2 minutes or more for every card transaction to take place, and queues were building up because of the delay, with a consequent loss of business.

Birmingham Cash Registers proposed a solution using 15 inch touch screen terminals, running GPoS, with integrated chip & pin. The terminals were connected to broadband internet, and because the transaction was all within the terminal, there was no need to re-input the sale figure into the credit card machine, thus eliminating mistakes.

The fast internet connection reduced the overall card transaction time to 3 to 4 seconds total.
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The customer, Redcliffe Catering/Cadbury World, is very pleased with the result. There are now no queues of customers waiting to pay by credit card. Customers are served quickly and given a detailed card transaction voucher. Overall, the experience for the customer has improved